Course curriculum

  1. 1

    • Welcome to Advance U

    • MKJ Marketing President Marilyn Jones Gould Welcomes You!

    • How to Use Your Course Player
  2. 2

    • Giving Families What They Need When You Can't Meet In Person

    • What Can You Do to Provide Families with What They Need?

    • From Concerned to Confident - Addressing Your Worries

    • What Do You Think?

    • No In-Person Meetings? No Problem

    • How Will You Go Hybrid?

    • Your Top 5 Concerns Addressed
  3. 3

    • Items Your Company Needs to Decide Upon to Maintain Consistency

    • How Will You Help Your Company Decide?

    • Preparing the Room

    • How Will You Prepare Your Room?

    • Choosing the Right Background

    • What Platform Will You Use?

    • Preparing the Family

    • How Can You Best Prepare the Family?

    • You Might Not Do Virtual Every Day; You Need a Way to Be Prepared

    • Mastery of the System

    • How Can Mastering the System Benefit Families?

    • How to Gain Control of Your Virtual Meeting

    • Perfecting Your Audio to Gain Control

    • Perfecting Your Lighting to Gain Control

    • Perfecting Your Camera Setup to Gain Control

    • Using an Agenda to Gain Control

    • How Will You Use These Tools to Gain Control?

    • Investing in Equipment - Our Recommendations

    • What Equipment Do You Need Most?

    • Ways to Build Your Credibility

    • Don’t Wait to Practice Until You’re Helping a Family with the Biggest Decision of Their Life

    • Biggest Mistakes On Zoom
  4. 4

    • FTC Regulations

    • How Will You Be Sure to Comply with FTC?

    • How Will You Present the GPL?

    • Anatomy of the Arrangement

    • Practice Your Introduction

    • Greeting and Rapport Building

    • How Can You Be Sure to Build Rapport?

    • Expressing Empathy

    • How Do You Say It?

    • Reflective Listening

    • Style Differences Online vs. In-Person

    • How Will You Overcome the Differences with Virtual?

    • Presenting Service Options and Directing the Conversation

    • How Can You Best Share the Options Your Firm Has to Offer?
  5. 5

    • Caskets & Merchandise

    • How Do You Handle Merchandising Virtually?

    • The Value of Service

    • How Will You Communicate Your Value?

    • Preparing the Visuals

    • Interested in Purchasing the Visuals?

  6. 6

    • Closing the Arrangement

    • What You Have to Know About Closing the Call

    • How Can You Gracefully Close the Call?

    • Resource Guide

    • Final Thoughts

    • Share Your Accomplishment!